We are going through a process of getting the next catalog together. While I am not involved in actually doing anything (that would be marketing people tearing hair out) - I am fascinated that we still do this. So do all of our competitors....
I have to admit I don't use paper anything any more (to the extent possible) and really don't understand why we (or anyone else) still do.
Do people in labs still use paper or do you go direct to the web page? A link on Life Science tools of the trade seems to support the paper catalog thing, so I guess it still works. But wow... You got to know the thing is out of date before you get it. Its out of date before we even print it. Why use it?
I don't get it - but wouldn't be advocating that we be the first company not to print. Big risk - little upside - why be first?