Random Ramblings about stuff I see going on in biotech, internet and the stuff I read.

Friday, May 18, 2007

The power of the internet....


From the New York Times article (in the magazine) about a variety of artists cultivating fan bases via the internet and how that works/doesn't for them.
These days, Coulton is wondering whether an Internet-built fan base inevitably hits a plateau. Many potential Coulton fans are fanatical users of MySpace and YouTube, of course; but many more aren’t, and the only way for him to reach them is via traditional advertising, which he can’t afford, or courting media attention, a wearying and decidedly old-school task. Coulton’s single biggest spike in traffic to his Web site took place last December, when he appeared on NPR’s “Weekend Edition Sunday,” a fact that, he notes, proves how powerful old-fashioned media still are. (And “Weekend Edition” is orders of magnitude smaller than major entertainment shows like MTV’s “Total Request Live,” which can make a new artist in an afternoon.)
This points out something that many need to remember. The internet is just another tool. It is not the magical elixir that will replace all the other tools. It has power, but it also has limitations.

..and for the record, I have a lot of Jonathon Coulton music running my ipod.