So I get flyers from U. Florida (even though I have signed up for email deliverary and have talked to them within the last month). To get more info they say at the bottom of the flyer "Reference UF # 11111".... so I go to the web page and search for the number 11111 (made up the number). NO HITS. WTF!!!!! I then search for the title of the invention as put on the brochure. NO HITS. I then search for one of the major key words that I can think of. FINALLY.
You have got to be kidding me.
Don't give me reference numbers or titles if you can't be bothered to enable me to find them on your web site. This one was easy to guess a key word, but that isn't always true. What good is the reference number for anyway?