- Make it Google searchable. Index everything. Keep allowing it to be indexed. I wanted to make this points 1-10, but that still wouldn't have made this post big enough.
- List what you have. Why would you hide stuff? There is no advantage here. I won't tell people some stuff we are looking for (unannounced company directions) and I can't talk to everyone on the planet anyway. SO - by keeping it secret I won't find it. Neither will anyone else. By making it findable you may end up with multiple bidders. There are worse problems to have.
- List the Patent numbers or Application numbers for a technology if they are already out there. One of the first things I want to know is what is the IP status. If the Application isn't published yet, just say Application filed. I don't want confidential information, but pretending that I won't or can't do a search of the USPTO or ESPACE is just nuts. That isn't protecting you, that is annoying me.
- List the publications that the inventor has. Links direct to pubmed are appreciated, but even just knowing that I need to find five papers is fine. I want to make sure I have seen everything before I waste your time. If we aren't interested, you have saved both of us time. If we are, you have made the deal go faster as when I ask that question you can say "nothing beyond what is on the web site" which I have probably already read and circulated through our R+D and marketing folks. For sites that don't do this, it takes longer for me to get through this stuff and find everything and that just hurts both of us.
- Did I mention Google?
- How about Yahoo?
- MSN? I use google, but if you make it work in any of them the others will word as well. Just make it findable!
Random Ramblings about stuff I see going on in biotech, internet and the stuff I read.
Friday, July 29, 2005
What I want in a Tech transfer web site
I am on a roll, so here is my dream for all tech transfer web sites, including some hair pulling and ranting.